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Last Updated: Monday, 21 July 2020  

Asda Sporting Chance

Young sporting talent from across Northern Ireland gathered at ASDA Dundonald on Thursday 10 July to receive a Sporting Chance grant from the supermarket giant. Thirteen budding stars, nominated by ASDA through SportsAid, have been selected for their promising future within their chosen sports including judo, basketball, boxing and snowboarding. A further 13 athletes will be awarded similar grants later this year.


ASDA, in association with SportsAid, launched ‘Sporting Chance’ earlier this year, making a commitment to identify and provide financial support for the best emerging sporting talent that Northern Ireland has offer.  In Northern Ireland alone, ASDA will invest over £34,000 in the next five years, making over 100 further awards to support young athletes pursue their chosen sport. On top of this, each ASDA store will be encouraged to support their local athletes, helping to raise their profile and fundraise in the local community.


“There is a real need to support our future medal hopefuls from an early age”, states Tim Lawler, CEO SportsAid. “More investment is essential to ensure we continue to help talented young athletes who can represent Northern Ireland in the future. ASDA’s commitment is a fantastic boost to these young athletes and Northern Irish sport.”


The young athletes were joined by a representative from Sport NI and ASDA, at the Dundonald store, to receive their sporting grants of £500.


But it is not only elite athletes who will benefit from the Sporting Chance initiative as ASDA has teamed up with Sport NI and key local authorities in Northern Ireland to promote access to community, grass-roots sport for all. Highlighting their commitment, ASDA is offering free sporting sessions to children in NI throughout the school holidays and will continue this scheme for the next five years.


Each sporting session is completely free and is designed to help families keep children both entertained and active during the holidays. All customers need to do is pick up a voucher from any ASDA store , log onto to see what's on near them, book a place and go along with the free voucher.


“ASDA Sporting Chance is all about making sports more accessible and giving thousands of kids the chance to participate in sports in their local community,” states Andy Bond, CEO and President of ASDA. “Sport has always been integral to my life and it gives me a sense of tremendous pride that ASDA is now helping to provide a wealth of sporting activity for kids in the community at no extra cost to mum.”



For further information, please contact Kelly McKee at Morrow Communications on 02890 393837 / 07725 260528 or [email protected]



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Last modified: Wednesday
, 11 June 2020.